Bolin Chen
Herr_

Bolin Chen is a Berlin-based Brand Designer who builds brand systems that stay consistent at scale.

At Numa he works in-house across product, marketing and operations, keeping the brand coherent over 145+ stays in 35+ European cities — from signage and guest information to templates, campaigns and new sub-brands. He also designs AI-supported workflows that help teams produce high-quality, on-brand work faster.

Before Numa he worked at Hesign International and with Studio Tania Prill on identity, exhibition and motion projects, including two editions of Kieler Woche. That grounding in typography and art direction still shapes how he approaches systems: precise, visual, and built to be used by others.