Brand experience across products, campaigns and operations.

Role

Brand Designer, in-house

Year

2024 — ongoing

With

Brand, Marketing, Product, Social Media, Center Operations

Driving Numa’s brand experience across products, campaigns and operations, I lead cross-functional design projects from briefing to final delivery. I partner with Brand, Marketing, Product, Social Media and Center Operations to keep the brand consistent at every touchpoint, develop scalable design systems for new sub-brands, and use AI workflows to streamline design operations and automate branded content creation.

■ Identity

Logo and icon set, drawn on one square.

■ Spaces

Signage and wayfinding, adapted to each building.

■ In the room

One template for every property.

■ Merchandise

■ Campaigns

“We do the room. You do the city.”

■ CRM

Modular email template and campaign motion.

■ Film & social

Bedtime, Copenhagen. Room Sessions.

Next

Kieler Woche 2022 / 2024 →

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Bolin Chen Herr_

Bolin Chen
Herr_